Then it sat there. The average home services company takes about 40 minutes to answer an enquiry — and by then the customer has usually rung somebody else. You didn’t lose the lead on price. You lost it on speed.
Done for you. Every lead answered in seconds — then followed up for weeks.
Illustrative — not client data
You pay real money for every lead.
Most of them wait about forty minutes.
We built a company for those forty minutes.
Nearly every contractor we speak to wants more leads. Almost none of them are getting full value from the leads they already buy — because the person who books the job is usually just the person who rang first.
A verified lead runs roughly $35 to $95 depending on the trade. That money leaves your account the moment the lead arrives — whether you ring back in thirty seconds or the next morning. Slow follow-up doesn’t save you anything. It just wastes what you already paid.
Somebody with a leak or a dead boiler is not sitting patiently by the phone. They fill in two or three forms and take the first person who answers. By the time a callback comes at lunchtime, the job is booked — and it isn’t booked with you.
The lead that didn’t pick up first time is usually never called again. Not because anyone decided to drop it — it just falls off the list. That lead is still worth exactly what you paid for it.
Here is one enquiry, handled two ways. Same customer, same job, same price. The only thing that changes is how long it sat there before somebody answered.
Look at where the first mark sits. Everything on the bottom row happens before the top row has done anything at all. That is the entire product — not cleverer sales patter, not a better script. Just being the one who answered while the customer still had their phone in their hand. And if nobody picks up, we don’t stop there.
You keep running your ads exactly as you do now. Nothing about your marketing changes. We handle what happens in the minutes after a lead comes in — and the weeks after that.
Website forms, Google Local Services Ads, Facebook lead ads, missed calls on your main line. Anywhere an enquiry can arrive, we are listening.
A text goes out immediately — using their name and the job they asked about, not a generic auto-reply. A call follows within the minute.
Most people miss the first call. That is normal, and it is where nearly everybody quits. We carry on for weeks, spacing each touch so it stays useful rather than annoying.
The appointment lands in your calendar with the details already gathered. You do the work you were going to do anyway — you just get to do more of it.
Plenty of tools will fire an instant text. You can buy one for fifty dollars a month. What almost none of them do — and what no busy contractor has time for — is keep going. One auto-reply and silence is not follow-up. It is a read receipt.
Most people are driving, working, or holding a screaming toddler.
Now they have your name. Still not a good moment.
They meant to ring back. They forgot. Everyone forgets.
The other quote came in high. Yours is suddenly interesting.
The problem got worse. Now it’s urgent.
Payday. The job they postponed is affordable again.
No answer almost never means no. Nearly always it means not this exact minute — and the only question is whether anyone is still there when the minute finally arrives.
Everything below is published research or industry pricing, with the source named. Where a study is old or was funded by a vendor, we say so. We have left out several very flattering numbers because we could not trace them to anyone who actually ran the study.
The drop in the odds of qualifying a lead when it is contacted after 30 minutes instead of 5. The odds of making contact at all fall by around 100×.
Oldroyd, MIT Sloan / InsideSales.com — three years of data, six companies, 15,000+ leads, 100,000+ call attempts. Published 2007 and funded by a software vendor — often wrongly credited to Harvard.What a single verified lead costs on Google Local Services Ads, depending on trade. Roofing sits at the top, electrical at the bottom.
Industry pricing compilations, 2025–26. Treat as a range, not a quote — your own account is the number that matters.Estimated share of contractors now using Google Local Services Ads, up from roughly 28% in 2022. Nearly everyone is buying leads. Far fewer are answering them quickly.
Industry adoption estimates, late 2025. Directional.Electrical, plumbing and HVAC companies operating in the United States — before counting roofing, landscaping or anything else. This is a very large industry with a very small habit.
US industry company counts, 2025–26.What we deliberately left out. There is a widely repeated statistic claiming companies answering within two minutes convert more than twice as well as those taking forty. It may well be true. Every version of it we found was one marketing blog quoting another, and we could not reach the original report — so it is not on this page. The number that should actually persuade you is your own: what you pay per lead, multiplied by how long yours sit before anyone answers.
We are not trying to beat the fifty-dollar tool on price. We are the answer for the contractor who bought one, never finished setting it up, and quietly stopped thinking about it.
We would rather say no than take money for something that cannot work. If the first two are not true, nothing else matters — and we will tell you so.
Typically: plumbing, HVAC, electrical, roofing, restoration, garage doors, pest control, paving, landscaping, and the trades that live alongside them. If you are buying leads and answering them late, the trade matters less than the habit.
Before anything is built, we find out how long your enquiries actually sit. It is usually worse than expected, and it is the only baseline that matters.
Forms, ads, missed calls. You approve every message before a single one goes out, in your words and your tone.
The first fortnight is monitored properly — timings, wording, what gets replies from your customers rather than somebody else’s.
Leads in, response time, conversations started, appointments booked. Compared against your baseline, not against a benchmark we chose.
This section is where our results will go, once we have results worth showing. We would rather leave it empty than fill it with somebody else’s case study or a number we cannot stand behind. If you are one of our first clients, your numbers are the ones that end up here — with your permission.
The first text is automatic, because nothing a human does is faster than nothing. Everything after it is not. The follow-up over the following weeks is the part that actually books jobs, and it is the part an auto-responder does not do.
Not if it is written properly. The first message uses their name and the job they enquired about, because we receive both. You approve the wording before anything sends, and you can change it whenever you like.
Good — you should. We are not trying to get between you and your customers. We cover the moments you cannot: on a job, up a ladder, driving, asleep. When you answer first, we stop.
An answering service picks up the phone when it rings. Most of your leads are not phone calls any more — they are form fills and ad enquiries that never ring anything. We handle those, and we chase them for weeks. An answering service does neither.
No. We do not touch your advertising, your budget or your targeting. We only need the leads to reach us the moment they arrive.
They are removed immediately and permanently, on the first request, in any wording. That is both the law and the only sensible way to behave with somebody who might come back next year.
About a week for most setups. The slowest part is carrier registration for business texting in the US, which is a queue we cannot jump. We start it the day you sign.
We measure your response time before we change anything, so there is a real before-and-after rather than a story. If it is not moving, you will see that in the same report we do.
Because we are new at this offer and have no results to show yet. We could borrow a case study or quote an industry average. We would rather you knew exactly what you are buying.
Few, deliberately. This only works if somebody is actually watching it, and one person can only watch so much.
Most people are wrong about this, usually by a lot. Tell us where your leads come from and roughly how fast you get to them, and we will tell you what it is likely costing — using your own lead price, not an average.